In 2021, the question isn’t whether or not you need a website. Because every company, no matter how big or small, regardless of industry, needs a website. In the most basic sense, websites have replaced the concept of business cards because they provide potential customers with necessary business contact information like email, phone and physical address.
However today, people turn online when they want and need everything from purchasing products, to booking services, to finding new dinner recipes, to booking restaurant and travel reservations, etc. Your website is now the essential point of contact between you and potential customers, no matter the industry.
Since April 21st, 2020, during the COVID pandemic, e-commerce has seen a 129% year-over-year growth in the U.S. and Canada, according to this forbes.com article. This means that now more than ever, it’s essential for your business to have a well-designed, highly-functional (which doesn’t necessarily mean “fancy”), professional, clean, easy-to-navigate website in order to make sales, gain and keep customers, and rise above the competition.
With trends continuing online, we’ve come up with our list of top FIVE reasons you need not just a website, but a well-designed and high-quality one.
Your Website Establishes Credibility
Without a website, people may question your legitimacy as a business, plain and simple.
Consider your own habits. When you learn about a new company or product and are interested in buying or learning more, where’s the first place you turn? Likely it’s to the company’s website! Even the smallest company can look professional, trustworthy and reliable with a polished, functional website. If nothing else, your website provides customers with your contact information and makes you searchable on Google and locatable on Google Maps.
Your Website Makes Your Brand Accessible 24/7
Whether you sell products or services, your website is always open. An easy-to-navigate website with a clear call-to-action will yield sales and will run itself even when you’re off the clock. Statistics show that peak online shopping hours are between 8 and 9pm, meaning your website could be where customers turn after the workday is over and traditional brick and mortar stores are closed. A strong online presence is essential for meeting customers online whenever and wherever they choose to browse. And with a quality web designer and marketing company that knows what they’re doing, your website will be SEO optimized, making all of your digital marketing efforts support and reinforce one another and direct new people to your site.
Your Website Answers Essential Questions
Your website should communicate your brand story, answer any questions customers might have, and provide quick glimpses of the essential information you want them to know. If you sell products, they should be featured front and center and customers should be able to quickly learn everything they need to know about them, and mostly importantly, make a purchase. If you are a personal brand or service-driven company, potential customers should quickly learn who you are, what you’re about, what you have to offer them and how they can take advantage of your offer. The majority of people average less than two minutes per session when it comes to mobile interactions. And trends are continuing towards more and more people using mobile devices over laptops and computers. That means you have less than two minutes for someone to find your site, navigate it and convert.
Your Website Serves As A Lead Magnet
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Websites have proven positive ROI because you can track every interaction someone has with your site and then pages within. And once potential customers give you their information you can target them online until they convert.
Your Website Makes You Stand Out
How about an example: Let’s say you are looking for pest control. Are you likely to remember the name of a “great company” suggested by a neighbor or recall a name and number from the back of a truck or billboard? No. Not likely at all. The reality is that if you have a pest problem you’re turning to Google immediately and searching “pest control near me,” or something similar. Now here’s where your website comes in. If you have a well-designed website, meaning it’s optimized for SEO, Google can find you and direct Googlers to you. And then imagine what happens if a potential customer makes it to your site and finds a professional, clean, easy-to-use website? They’ll book your services. And here you are, maybe a “one-man-pest-control show,” standing out from the crowd and making money over your competitors.
A professional website is the essential driver for sales dollars in the modern marketplace. You need a place for customers to interact with and remember your brand in order to gain new customers and keep them coming back. A stand-out website combined with quality digital marketing efforts are a proven formula, yielding high ROI, and will set you above your competition like nothing else.
Website design in Tulsa, Oklahoma with D2 Branding
D2 Branding provides exceptional website design services in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at (918) 520-8012 or visit our website at www.D2Branding.com.
Learn more about how the D2 Branding marketing and website design agency in Tulsa, Oklahoma can help you with your website design needs and help your business grow!
D2 Branding – Tulsa Website Design Agency