TAGit
“Working with Deedra and her team at D2 Branding was an incredible experience. This team of experts was instrumental in helping me create my business from the ground up. They guided me through the entire process, from developing my brand story, website, and photography to establishing a strong social media presence. The team is experienced, knowledgeable, and passionate every step of the way. I could not have accomplished it without them. Deedra inspired me to realize the potential of creating a podcast to further expand and promote my product. I highly recommend D2 Branding to anyone needing to know where to start on their journey. They truly helped me launch my business.”
ABOUT
TAGit was invented by Tammie Lore as a simple solution to an everyday problem. Her son and her husband were similar sizes and had the same socks, workout shirts and shorts that would get mixed up in the laundry. She has always been an organization enthusiast, so she created TAGit, a product that offers a color-coded, easy-to-apply, identifier for clothing, creating a simple system for getting your home (and the people living in it) organized.
BUSINESS COACHING
After completing D2’s Personal Branding Coaching Program, Tammie Lore launched her e-commerce brand TAGit, a product that offers a color-coded identifier for clothing for the organization enthusiast. The coaching program is a six month program meeting weekly with D2 Founder Deedra Determan. Deedra helped her solidify her mission, vision, audience, brand story, brand messaging, business structure, and a strategic marketing and sales strategy.
LOGO
TAGit logo and brand colors were developed with the idea that the branding would be used across a variety of mediums for marketing (packaging, website, social media, video). The logo is simple and modern and takes into consideration the unique shape of the product to form a “T” for the brand icon. Colors used are based off the plastic used in manufacturing and when the custom pale blue is paired with ample white space and a very light grey, the customer is left with a sense of calm. The brand colors, icon and fonts were developed to radiate the peaceful joy felt when household items are organized.
WEBSITE DESIGN | www.tagitstore.com
D2 created and designed an e-commerce website for TAGit that includes Tammie’s brand story, podcast, blog, course offerings, email campaign integration, and a how-to video. The website is successful in portraying the TAGit brand style and allows for a simple easy way to buy online. The sales channel is also integrated with social media and google platforms in order to allow for more purchasing options.
COPY WRITING
D2 Branding includes a professional copywriter on all web development projects and social media content. This process allows the businesses we work with to target appropriate keywords and stay on point with their brand messaging. The TAGit copywriting showcases the product and is search engine friendly.
PACKAGING & GRAPHIC DESIGN
D2 created the TAGit logo, business cards, e-books, website graphics, social media graphics, podcast graphics and all of the packaging for the product. Brand guidelines were used across all graphics to keep the integrity and feel of the brand consistent.
VIDEO PRODUCTION & PODCAST
We created a brand story and how to video for use across website and social media. D2 Branding Founder, Deedra Determan, coached Tammie Lore on launching her podcast including the content strategy and distribution.
PHOTOGRAPHY
Product photography was needed for the e-commerce website as well as social media & digital marketing. After the packaging was completed, we photographed this unique product to be used throughout marketing, and to show the product in use. Photography is essential to telling the brand story and introducing the brand to the public in a professional way.
DIGITAL MARKETING
D2 launched a brand awareness campaign on Facebook + Instagram using TAGit’s brand story video and followed up with a retargeting campaign.
RESULTS:
Brand Awareness Campaign: 1,017,226 Reach *tracking the number of accounts that saw your ad at least once.
Retargeting ad: 8,071 Link Clicks
SOCIAL MEDIA
D2’s social media team wrote content, created graphics, and provided monthly statistics for the social media strategy for 6 months during the launch of TAGit. During this launch period, the TAGit social media accounts reached over 1.6 million people.
Tammie completed the D2 DIY Social Media Course which includes 2 training sessions on the various social platforms that fit best for their business and best practices for success using this as a marketing tool. The DIY Social Media Course also includes a set of 12 customized templates for the team to create branded graphics and posts as needed.
D2 Branding of Tulsa ignites brands, corporations, franchises and personal brands through digital marketing, SEO, SEM, Web Design and business consulting to increase your profit.
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