Social media is the most cost effective way to reach a large, targeted audience.
Think of social media as the “new Yellowbook.” No one is looking for your business in the phonebook anymore, they are going to social media!
Community Higher Ed
By providing a consistent and strategic content posting strategy from D2 Branding, all campus social media channels have seen a massive growth in engagement and community with quarterly growth in the 1000% increase range.
Ready to get out there and get seen on the internet? Social media is the best place to start!
Social media is the most cost effective way to reach a large, targeted audience. D2 Branding specializes in Facebook, Instagram, TikTok, Twitter, Pinterest and YouTube content creation and advertising. The technology that is available today allows you to see who engages with your ad so you can retarget them until they buy.
Research says that brands have to get in front of a customer 7-11 times on average to get them to convert. Think about if you were doing a television, radio or print advertising campaign. You have no idea who sees your ad, so it is really hard to track the return on investment.
With social media advertising, there are ways to track everything the customer does so you are not wasting ad dollars on someone who is not interested but you can target the specific person that has shown interest! This makes your conversion rates much higher and is very easy to track your return on investment!
Here is why you should use social media marketing in your marketing mix:
Targeted Advertising: Social media platforms provide sophisticated targeting options. D2 Branding can define your audience based on demographics, interests, behaviors, and more. Your ad will reach the right people, increasing your conversion rate.
Cost-Effective: Social media marketing is much more cost-effective than traditional advertising methods. Many social media platforms offer options for businesses to set budgets and pay-per-click or pay-per-impression, allowing for better control over advertising expenses. Long are the days of wasting money on radio, television or print advertising. It is just not cost effective and the conversion rates are much lower.
Engagement and Interaction: Social media enables direct interaction with your audience. You can engage in conversations, respond to comments and messages, and build relationships with your customers. This engagement creates brand loyalty and trust. People have to get to know you, like you, and trust you to buy! Social media is an easy way to create an emotional connection with your audience.
Content Sharing: Social media is an ideal platform for sharing various types of content, such as articles, images, videos, infographics, and testimonials. This diversity helps brands communicate their messages effectively and engage users in different ways. Most people think of social media content as a way to “sell” their products or service, but people do not respond if every post is trying to sell something. You have to offer value, educate, and engage your audience and they will be more likely to buy.
Customer Insights: Social media platforms provide valuable data and analytics. D2 Branding can help you gain insights into customer behavior, preferences, and reactions, pivoting your campaigns based on numbers rather than what we “think” might work. Analytics don’t lie and your marketing plans have to adapt to what the numbers are saying.
Community Building: D2 Branding can help you create and nurture communities around your products or services on social media. This creates loyal, raving fans that will do your marketing for you by telling all of their followers how great you are for you!
Think of social media as the “new Yellowbook.” No one is looking for your business in the phonebook anymore, they are going to social media! The content you post on social media has the power to turn your brand into a household name and create a community of loyal fans that eventually turn into loyal customers.
Studies have shown that 81% of consumers’ purchasing choices are influenced by social media. And with more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing.
Think social media is just….social? Think again.
Social media can also affect your SEO as it contributes to the organic success of your website. Social media platforms such as Facebook, Instagram and YouTube can also show up in a Google search when your potential customers search for your brand.
Incorporating social media marketing into your marketing mix is essential in today’s digital world. However, you must have a well-defined strategy, engage authentically as “you”, and provide value to your audience to make the most of your social media efforts.