How Artificial Intelligence is Changing Marketing

How Artificial Intelligence is Changing Marketing

Jun 29, 2023 | Digital Marketing

What if you had the power to predict your customer’s next move and improve their customer journey from start to finish? You’ve probably heard a lot about artificial intelligence, or AI,  and how it’s changing the world lately. The world of marketing is no exception —...
Customers Buy for Pain or Pleasure

Customers Buy for Pain or Pleasure

Jun 9, 2023 | Branding

There are two things you can offer people to make them buy your product or service: Getting them out of pain, or bringing them pleasure. First, let’s talk about pain. Think of the weight loss industry — they’re playing off of pain. It’s painful to feel unhealthy and...
Coming Up With Your Brand Name

Coming Up With Your Brand Name

Jun 9, 2023 | Branding

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you some money! That is a lot to ask from a brand name!...