One of the most important things you can do when launching your business is to create a brand story. A brand story takes your company a step further: Instead of just being a normal business like any other, you are presenting your organization as a company with depth,...
Website design is one of my favorite things we do at D2 Branding because your website is the first impression of your company online. Research shows that people spend seven seconds or less trying to find what they want on your website, and if they can’t find it within...
Emotional intelligence is vital to running a successful business. Emotions have an effect on teamwork, customer satisfaction, manager-employee relationships and employee retention. Your emotional quotient (EQ) is the ability to manage your emotions and the emotions...
A client of mine just launched their business, Sugar Llamas. Sugar Llamas is a brick-and-mortar location that offers delicious cake donuts, gourmet coffee and ice cream. When I met with them, they were so excited because their numbers exceeded their projections...
Much of what I discuss with my peers and mentees involves the process of getting leads and closing deals with clients. But what about the times when you have to fire a client? I’ve only had to do this a handful of times in my career and it’s always an awkward...
