Does Company Culture Really Increase Revenue?

Jul 21, 2023 | Digital Marketing

Creating a strong company culture is often overlooked, but it is essential for business growth. A positive culture leads to increased employee engagement, job fulfillment, and productivity, resulting in higher revenue. Any successful business owner can tell you about...

SEO vs. Google Ads: Which Marketing Strategy is Right for You?

Jul 16, 2023 | Digital Marketing

Achieving a top position on Google for relevant industry keywords can be a game-changer for your business. However, many people often wonder whether they should focus on SEO (Search Engine Optimization) or Google AdWords (now known as Google Ads) in their marketing...

How Artificial Intelligence is Changing Marketing

Jun 29, 2023 | Digital Marketing

What if you had the power to predict your customer’s next move and improve their customer journey from start to finish? You’ve probably heard a lot about artificial intelligence, or AI,  and how it’s changing the world lately. The world of marketing is no exception —...

Customers Buy for Pain or Pleasure

Jun 9, 2023 | Branding

There are two things you can offer people to make them buy your product or service: Getting them out of pain, or bringing them pleasure. First, let’s talk about pain. Think of the weight loss industry — they’re playing off of pain. It’s painful to feel unhealthy and...

Coming Up With Your Brand Name

Jun 9, 2023 | Branding

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you some money! That is a lot to ask from a brand name!...