Creating Your Brand Story

Creating Your Brand Story

One of the most important things you can do when launching your business is to create a brand story. A brand story takes your company a step further: Instead of just being a normal business like any other, you are presenting your organization as a company with depth,...
Why These Eight Things Must Be on Your Website

Why These Eight Things Must Be on Your Website

Website design is one of my favorite things we do at D2 Branding because your website is the first impression of your company online. Research shows that people spend seven seconds or less trying to find what they want on your website, and if they can’t find it within...
How Your Emotional Intelligence Affects Your Business

How Your Emotional Intelligence Affects Your Business

Emotional intelligence is vital to running a successful business. Emotions have an effect on teamwork, customer satisfaction, manager-employee relationships and employee retention.  Your emotional quotient (EQ) is the ability to manage your emotions and the emotions...
Why the Entire Marketing Mix Matters

Why the Entire Marketing Mix Matters

A client of mine just launched their business, Sugar Llamas. Sugar Llamas is a brick-and-mortar location that offers delicious cake donuts, gourmet coffee and ice cream. When I met with them, they were so excited because their numbers exceeded their projections...
5 Habits of the Most Successful Entrepreneurs

5 Habits of the Most Successful Entrepreneurs

I have studied many successful entrepreneurs and there is a common theme where they have similar habits and things they do daily that set them up for success. I admire these women and am inspired by their discipline.  It is the small disciplined things you do everyday...