3 Ways to Create a Compelling Video for Facebook

To create a great video to use in your Facebook ads, there are several key elements to consider:

  1. Grab attention quickly: Facebook users have short attention spans, so it’s important to grab their attention quickly. Use an attention-grabbing hook in the first few seconds of your video to capture their interest and encourage them to keep watching.
  2. Focus on benefits: Instead of focusing on features, focus on the benefits of your product or service. Use the video to show how your product or service can solve a problem or improve someone’s life.
  3. Keep it short and sweet: Facebook videos should be short and to the point. Aim for a length of 30-60 seconds to keep viewers engaged and avoid losing their attention.

Here are three examples of companies that have used video in their Facebook ads and sold products:

  1. Dollar Shave Club: Dollar Shave Club is a subscription-based service that delivers razors and other grooming products to customers on a monthly basis. They created a video ad that went viral on Facebook, featuring their CEO humorously describing the company’s product and service. The video was highly effective, generating over 26 million views and helping to increase the company’s customer base and revenue.
  2. Warby Parker: Warby Parker is an eyewear company that sells glasses and sunglasses online. They created a video ad that highlighted the convenience and affordability of their service, as well as the stylish designs of their glasses. The video was highly effective, generating over 2 million views and driving significant traffic to their website, resulting in increased sales and revenue.
  3. Purple: Purple is a mattress company that sells innovative mattresses made with a unique purple grid technology. They created a video ad that showcased the comfort and durability of their mattresses, as well as the convenience of their delivery and set-up service. The video was highly effective, generating over 13 million views and helping to increase the company’s customer base and revenue.

If you’re looking to find a reputable video company in Tulsa, Oklahoma, here are some steps you can take:

  1. Research online: Start by doing a Google search for “video production companies in Tulsa” or “video production services in Tulsa.” This should give you a list of companies that offer video production services in the area.
  2. Check out portfolios and samples: Once you have a list of potential video production companies, check out their portfolios and samples of their work. This will give you an idea of their style, quality, and capabilities.
  3. Read reviews and testimonials: Check out reviews and testimonials from previous clients to get a sense of the company’s reputation and customer satisfaction.
  4. Ask for referrals: Reach out to colleagues, friends, or business owners in Tulsa to ask if they have any recommendations for video production companies in the area.
  5. Schedule consultations: Once you have identified a few potential companies, schedule consultations with each of them to discuss your video production needs, goals, and budget. This will help you to get a sense of their expertise, experience, and communication style, and determine if they are a good fit for your project.
  6. Review proposals: After you have met with the potential companies, review their proposals and pricing to make a final decision. Make sure that you are clear on the scope of services, timeline, and budget, and ask any questions you may have before signing a contract.

Overall, finding a reputable video company in Tulsa, Oklahoma requires some research and due diligence, but it can be a worthwhile investment in creating high-quality video content for your business or organization.

Making a video funny can be a great way to capture the attention of viewers and make your Facebook ad more memorable. Here are some tips on how to make a video funny for your Facebook ad:

  1. Know your audience: Humor can be subjective, so it’s important to know your target audience and what they find funny. Consider the age, interests, and sense of humor of your target audience when creating your video.
  2. Use relatable scenarios: Funny videos often use relatable scenarios that viewers can easily identify with. Consider using everyday situations that your target audience may experience and find funny.
  3. Use humor appropriately: Humor can be a powerful tool, but it can also be risky if used inappropriately. Be sure to avoid offensive or insensitive jokes, and ensure that the humor aligns with your brand values and messaging.
  4. Use storytelling: One effective way to make a video funny is by using storytelling. Create a humorous narrative or storyline that viewers can follow, and use humor to create tension, surprise, or unexpected twists.
  5. Use visual humor: Visual humor can be a great way to make a video funny. Consider using props, costumes, or animations to create humorous visuals that will stick in viewers’ minds.
  6. Keep it short and sweet: Remember to keep your video short and to the point. Aim for a length of 30-60 seconds to keep viewers engaged and avoid losing their attention.

Creating a funny video for your Facebook ad requires creativity, a good sense of humor, and a deep understanding of your target audience. By following these tips, you can create a video that is both funny and effective in promoting your brand and message.

Video content is consumed way more than a static ad or post. People like short, funny or informative videos that grab their attention right away. Video also offers credibility to you and your company and brings a “face” to your brand. People like to do  business with people they like and video is a great way for them to get to know you online before they ever meet you! Video marketing is also a great way to tell your brand story and brand you as the expert in your industry by offering weekly tips. Video content can be pushed across multiple platforms including your website, social media, social media ads and more!

If you are looking for a video production team that can bring your brand to life, go to D2Branding.com and click on get a quote! We are happy to set up a complimentary discovery call to talk about the options that would be best for you!

Deedra Determan, Founder

Deedra Determan started her career working in television for one of the top media companies in the country and later became a marketing consultant in the television industry.

Determan went on to launch a niche website for moms in her local market with over 100,000 moms visiting the website each month using the power of Facebook. After one year from launching, Determan sold the website to Oklahoma Media Company, Griffin Communications. Determan went on to launch a digital marketing agency, D2 Branding – Tulsa SEO, Marketing, and Website Design that was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur360.

Determan is the host of the Do It My Way Podcast Show, empowering women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear. Determan coaches these women on how to create a personal brand so they can live a life of financial freedom, working when they want to work and making the money they want to make!