is your marketing reaching the largest audience for the lowest cost?
The days of traditional media are over. You can get so much more for your money and better results with digital marketing.
Blo | Blow Dry Bar
D2 launched a birthday campaign for Blo to retarget the thousands of leads we obtained from their Facebook ads. The birthday ad was only delivered to women within a 5-10 mile radius of the store that had a birthday that month!
Digital marketing is the most cost effective way to advertise today.
Social Media Content Posting
The content you post on social media has the power to turn your brand into a household name and create a tribe of loyal fans that eventually turn into loyal customers. It’s not enough to randomly post when you have the time; this kind of impact only comes from having a solid social media content strategy. The way to stand out on social media is to identify specific goals, create valuable custom posts using your brand voice that align with your goals. Then you can measure your results customize your strategy over time.
Social media can also affect your SEO as it contributes to the organic success of your site. Social media affects your local SEO in several ways including: local links, personalization, brand awareness, site engagement, profile ranging and positioning yourself as an expert in your field.
Go where the people are. They’re on Facebook, Twitter, Google+, Pinterest, LinkedIn, and a many other social media networks. They’re your local community and they know others in your local community. They will help spread your message by word of mouth. Engage with them with social media content and build a community.
Reach larger audiences for less money than traditional media outlets like radio, television and print.
With so many options online, people are consuming social media more than ever. The days of “appointment television” are over. The only thing people watch live is sports and the news, although live news ratings get lower every year. Many people are turning to social media to get their news and weather when they want it!
Digital Ads are cost effective and targeted. You can also track your ROI much more effectively, because you know exactly how many people saw your ad, clicked on the ad and converted into sales.
Are you unable to attend that expensive trade show where your ideal customers will be? If you can’t attend, you can geofence the conference, delivering ads to all of the attendees during the event through social media! You might be thinking, how does this work? You actually draw an electronic line around the building where the conference is taking place and deliver ads to anyone at the conference that gets on their Facebook, Instagram, or YouTube during the event! You can then have a pixel on the landing page of your ad and capture the event attendee’s IP address and follow them online with ads after the event!
This technology, called retargeting, is the most effective way to get sales!
Think about it, they have already clicked on your ad showing they are interested in your product or service. You then follow them online with an additional ad campaign until they convert! Research shows it takes 7-11 times for someone to see an ad before converting!
Say you run a radio, television, print or billboard ad campaign, you can target a certain demographic but cannot get as specific as you can with digital marketing. So essentially, you can “get the word out,” but then you have no idea who saw or heard your ad, and you have no way of retargeting the ones that did show some interest! See the difference? And traditional media rates are very costly. Your cost per lead in digital marketing can be a fraction of the cost of traditional media, if done correctly!