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Customers Buy for Pain or Pleasure

Customers Buy for Pain or Pleasure

There are two things you can offer people to make them buy your product or service: Getting them out of pain, or bringing them pleasure. First, let’s talk about pain. Think of the weight loss...

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Why We Only Work 28 Hours a Week

Coming Up With Your Brand Name

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household...

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