Consistency wins, period.
You can pay for expensive business coaches, sign up for every personal development program you can find, read every entrepreneurship book out there, and have an incredible business plan, but if you don’t execute your plan consistently, you’ll never win.
Consistency means making sales calls every day to get new business, creating a social media content plan and posting regularly and nurturing current clients the way they deserve to be nurtured. Consistency is making these things part of your everyday workflow, and not doing them just when you feel like it.
Consistency is the secret sauce when it comes to being successful. When people ask how I got to where I am today, I always tell them that I am consistent.
That means seven years after launching D2 Branding, I’m still on sales calls every week to get new clients. I could easily be complacent and say, ‘I’m making good money and the business is doing well, so I’m going to take it easy this week and relax.’ That approach won’t yield good results in the long run, though. You have to constantly be adding to your bottom line and coming up with new ways to generate revenue.
That means that even after seven years, I still write out my weekly commitments every Sunday. I don’t have a boss asking me for it and no one would know if I didn’t do it, but I wouldn’t be able to accomplish all of the things I need to have a successful business if I didn’t have a consistent weekly plan.
This also means that for the past 25 years, I’ve gotten up and worked out six days a week at 5 a.m. I work out consistently every day, even when I don’t feel like it, because my health is too important to me not to. Staying healthy and in good shape is what ensures that I can live a fulfilled life. What fun is it if you have a million dollars, but aren’t well enough to travel and do things you want with friends and family? Taking care of myself by consistently working out and making healthy meals is how I make sure I’m the best version of myself personally and professionally.
To bring even more consistency into my professional life, I am continuously trying to educate myself about my industry because marketing is constantly changing. If I was still approaching marketing the same way I was 10 years ago, D2 would not be successful. I’m constantly learning about new marketing trends and social media strategies for my clients. This is how I stay on top of things and make sure I’m ahead of the curve!
Being consistent with my family is one of the most important things to me. This is why every Sunday we have our family dinner. It might not always be fancy, but it’s consistent, and it provides a space for us to reconnect with each other as we go into the new week.
What are the things that are most important to you? In order to reach your goals, you have to map out a plan to get there. There’s no magic formula and you don’t need to be a rocket scientist to figure it out. Just make a plan, and stick to it consistently!
A client told me the other day that they had no idea what to do, that they were stuck and needed my help. I thought to myself, ‘You actually don’t need my help!’ They knew their goals, they knew their plan, and they knew what they had to do each day to reach their goals. It’s not fun, it’s not exciting, and it’s not always easy, but you know what you need to do — you just have to make yourself do it! Consistency can seem boring, but it’s how you get results.
Consistency starts with you! You are the driver behind your business and how your time is spent is totally up to you!
Here are some key steps you need to take to create consistency in your business:
Set your goals. If you don’t know where you want to go, how are you going to get there? How much money do you need to make to live the life you want to live? Ask yourself the important questions so you can get a better idea of what you want to accomplish.
Come up with a plan. If clients are what you’re after, determine how many you’ll need to reach your monthly revenue goal, break down how many sales calls it will take to get that many clients, and how many calls you need to make each day to reach that goal. If you’re trying to gain followers, come up with a content plan that will get you there.
Execute the plan. Plan out your day to make sure you get the most important things done first, then make time for the less crucial things afterward. When you plan out your professional commitments as well as your personal time, you’re able to manage your time much better.
There will inevitably be days where you need to pivot, but if you can, try to stick to your consistent plan as much as possible! By adhering to your plan each day, you’re getting closer and closer to the goals you want to reach.
Remember: Consistency wins!