Blo Blow Dry Bar is North America’s original blow dry bar. No cuts, no color: Just wash, blo, and go! Blo was the first blow dry bar in Tulsa, Ok. Blo Blow Dry Bar has transformed beauty norms for the modern woman by making catwalk-quality blow outs accessible worldwide.
The goal of this video was to create a fun, relatable video for women who have children and find it impossible to get ready for date night. The goal was to create the chaos of getting ready for a date with demanding kids and show how much better life would be if they just went to Blo to get their hair done before their date. We also wanted to show what it’s like to get a blow out (champange, relaxation, beautiful hair).
Grand Opening Weekend + Brand Awareness Campaign
The goal of this campaign was to book out their opening weekend and also general brand awareness because they were new to the market area.
Results: Leads: 1,200, Reach: 29,169
D2 launched a birthday campaign for Blo to retarget the thousands of leads we obtained from their Facebook ads. The birthday ad was only delivered to women within a 5-10 mile radius of the store that had a birthday that month! They got a special birthday ad with a 1/2 price blow out to be used on the month of their birthday!
Results: Leads: 2,171, Reach: 78,134
“D2 Branding is absolutely amazing. Our franchise has been one of the best performing out of the gate… I am beyond thankful for their service and knowledge. Look no further! You’ve found the best!”