“For many construction companies, they come in, do a big project and then go away. Our goal is to be there for the long haul. Rather than grow our business by increasing the number of projects, our focus is to grow our client base by nurturing our relationships. We don’t want to be the biggest. We want to be the best.”
Cowen Construction has been a successful, family-owned-and-operated commercial construction company for over 125 years with five generations. Cowen offers preconstruction, construction management, general contracting, design-build, and development. Cowen also has a tenant improvement division that minimizes disruption in the workplace while they are building your dream space.
D2 Branding coached the Cowen team on defining who they are, what they do, their X-Factor and how they will market to the public through social media content posting, video production and website design. D2 coached Cowen on the goal of their new website highlighting 125 years of excellence in commercial construction.
WEBSITE DESIGN | www.cowenconstruction.com
Cowen Construction’s website shows over 125 years of excellence in commercial construction with project galleries and testimonials from clients. The main goal of the website is to display their work and highlight third party endorsement from customers in commercial construction and tenant improvment projects.
D2 ignited the existing social media accounts for Cowen Construction by creating brand-specific content that speaks directly to their target market and positions them as the experts in their industry. In just three months, we saw an average 119% increase in engagement across all platforms.
D2’s video production department specializes in storytelling, which was the highlight of Cowen’s brand story video showcasing 125 years and five generations as a family owned business providing excellence in commercial construction. Key properties were shot with drone footage to show the outside of the building and the beautiful details on the inside. The goal was to focus on a variety of iconic buildings Cowen has built over the years.