Fred’s Dad

graphic design image by D2 Branding in Tulsa

TikTok social media marketing screenshot

ABOUT

Fred’s Dad, Jeff Boone is a real estate expert who wanted to stand out from the thousands of realtors in his market.

LOGO REDESIGN

D2 Branding created a suite of corresponding logos for Jeff Boone to be used across all types of media and in different situations. The first logo: Jeff Boone, Real Estate Pro has a classic, upscale feel to coordinate with the homes that Jeff sells. The second and third logos show a visual representation of the Jeff Boone/Fred’s Dad brand story: “I’m no longer Jeff Boone….I’m Fred’s Dad.”

BUSINESS COACHING

D2 did personal branding coaching to come up with Jeff Boone’s X-Factor “Fred’s Dad.” The brand is around Jeff being a relatable “Dad” with an awesome team of experts with him (his 3 adorable children). Everything has to be “Fred Approved” before they buy or sell a house!

VIDEO PRODUCTION

The theme of Fred’s Dad’s brand story video was establishing Jeff Boone as a real estate expert while having fun with his adorable, camera ready kids! The video is educational and entertaining to grab attention and brand Fred’s Dad in the market!

SOCIAL MEDIA

D2 Branding’s social media marketing plan took Jeff Boone’s content marketing to a new level. In just the first quarter of content posting on Facebook and Instagram, there was a 73% increase in impressions on Facebook and a 148k% increase in impressions on Instagram. We were also able to use analytics from both platforms to target specific audiences through boosted posts. TikTok was also integrated to reach a larger audience, and create fun branded videos.