Fred’s Dad, Jeff Boone is a real estate expert who wanted to stand out from the thousands of realtors in his market.
D2 Branding created a suite of corresponding logos for Jeff Boone to be used across all types of media and in different situations. The first logo: Jeff Boone, Real Estate Pro has a classic, upscale feel to coordinate with the homes that Jeff sells. The second and third logos show a visual representation of the Jeff Boone/Fred’s Dad brand story: “I’m no longer Jeff Boone….I’m Fred’s Dad.”
D2 did personal branding coaching to come up with Jeff Boone’s X-Factor “Fred’s Dad.” The brand is around Jeff being a relatable “Dad” with an awesome team of experts with him (his 3 adorable children). Everything has to be “Fred Approved” before they buy or sell a house!
The theme of Fred’s Dad’s brand story video was establishing Jeff Boone as a real estate expert while having fun with his adorable, camera ready kids! The video is educational and entertaining to grab attention and brand Fred’s Dad in the market!
D2 created a video views campaign on Facebook + Instagram to brand Fred’s Dad as the relatable Dad next door, real estate expert!
FB Video Views Stat:
Cost Per Results: $0.03