Fred’s Dad, Jeff Boone is a real estate expert who wanted to stand out from the thousands of realtors in his market.


D2 Branding created a suite of corresponding logos for Jeff Boone to be used across all types of media and in different situations. The first logo: Jeff Boone, Real Estate Pro has a classic, upscale feel to coordinate with the homes that Jeff sells. The second and third logos show a visual representation of the Jeff Boone/Fred’s Dad brand story: “I’m no longer Jeff Boone….I’m Fred’s Dad.”


D2 did personal branding coaching to come up with Jeff Boone’s X-Factor “Fred’s Dad.” The brand is around Jeff being a relatable “Dad” with an awesome team of experts with him (his 3 adorable children). Everything has to be “Fred Approved” before they buy or sell a house!


The theme of Fred’s Dad’s brand story video was establishing Jeff Boone as a real estate expert while having fun with his adorable, camera ready kids! The video is educational and entertaining to grab attention and brand Fred’s Dad in the market!


D2 Branding’s social media marketing plan took Jeff Boone’s content marketing to a new level. In just the first quarter of content posting on Facebook and Instagram, there was a 73% increase in impressions on Facebook and a 148k% increase in impressions on Instagram. We were also able to use analytics from both platforms to target specific audiences through boosted posts. TikTok was also integrated to reach a larger audience, and create fun branded videos.


D2 created a video views campaign on Facebook + Instagram to brand Fred’s Dad as the relatable Dad next door, real estate expert!

FB Video Views Stat:

10,647 ThruPlays

21,243 Reach

Cost Per Results: $0.03

D2 Branding of Tulsa ignites brands, corporations, franchises and personal brands through digital marketing, SEO, SEM, Web Design and business consulting to increase your profit.