Green Grass is a family-owned business since 1996, and offers a complete, guaranteed lawn care program in just six applications. Their program includes weed control and fertilization, and the security of knowing that they offer more free services for their full-program customers than any other local lawn care company if a lawn runs into problems.
WEBSITE DESIGN | www.greengrassok.com
The goal of Green Grass’s website is to highlight their services and get people to get a “free estimate” on their lawn care. D2 set up a payment processor online to make it convenient and easy for customers to pay as well as a chat feature allowing for quick access to customer service on their site. GreenGrass was able to develop an extensive blog called, “Lawn Care 101”, which added keyword density and boosted them in Google Search as well as offering a resource for anyone looking for great advice on lawn care in Oklahoma.
LOGO & BRANDING DESIGN
The logo for GreenGrass was meant to be clean / simple and easy to read from a distance. We took into consideration signage and vehicle wraps that would be used to advertise the company and created a logo that would work across all marketing touch points. A bright green was chosen to reflect healthy grass, and the font is contemporary and readable. Whether it’s digital, printed, or embroidered this logo makes GreenGrass stand out as the true professionals they are!
SOCIAL MEDIA CONTENT
Social Media content marketing was a win-win for GreenGrass. Their business is primarily through referrals and that is what social media is perfect for! We focused the content for this company on tips & info on yard maintenance to establish them as the authority in their field. Social media posting allowed GreenGrass to successfully remind the community about the services they offer and encourage followers to recommend them to friends. Custom professional graphics really popped with great photography and their new logo to make this marketing campaign a success.