“D2 Branding made our company rebrand seamless. The hard work that was provided by the team to create logo, color scheme, and social media posting was immaculate.”
ABOUT
Ponderosa Solutions is a wholesale broker in the oil and gas industry, buying and selling asphalt for 30 years, laying the foundation for the work they do today. They continue to navigate the shipping industry with expertise and stand as the only mobile-based company to offer transloading of liquid asphalt. From single rail cars to an entire product line, Ponderosa managed over $100 million in liquid commodities last year and is forecasted to do even more in 2024.
BUSINESS COACHING
D2 conducted a branding session to come up with their new name, tagline, marketing messaging and X-Factor that makes them stand out from their competition. We landed on Ponderosa Solutions (they were formerly Ponderosa Petroleum) because they were expanding beyond the oil and gas industry and they offer mobile based solutions for a variety of industries.
LOGO DESIGN
Ponderosa’s new logo incorporates custom symbolic elements of their industry with the shape of a “P” creating a design that visually says exactly what they do. A gear, pipe, flame and oil drop work seamlessly together in bold colors as an icon for the company. The clean modern font was chosen to add to the icon design and finalize a logo that’s easy to read in all sizes. We considered various ways the logo might be represented on trucks, signage, shirts, marketing materials and website when designing this unique brand.
WEBSITE DESIGN | theponderosasolution.com
Ponderosa needed an updated website to display the incredible work they have been doing for years. The rebrand included a new logo, updated copywriting to include all of the services they offer, customer testimonials, credibility showcasing many of the companies they have worked with and a call to action to START NOW. Typically businesses reach out to them when they are in a crisis, so we wanted to make it really easy to get in touch with them. The website is clean, modern and showcases their work.
TRADE SHOW MATERIALS DESIGN
D2 helped Ponderosa represent their new brand by designing a tablecloth and banners for a tradeshow setting. The new logo was featured with their brand colors and elements. It’s important to make sure every touchpoint of the business that your customers come in contact with is professionally developed.
PHOTOGRAPHY
To help elevate the look of their website and have the team showcased, D2 shot Ponderosa’s professional headshots and lifestyle images. This helped keep a cohesive look on their team page and bring a personal touch to the homepage of their website.
SOCIAL MEDIA CONTENT
To help bring awareness and have Ponderosa stand out in their industry, our team is consistently posted on LinkedIn. It’s a place for them to show off their customer testimonials, recent projects, news features and more!
