Pure Fiji offers a complete line of natural beauty therapies containing uniquely Fijian plant extracts – hand selected to guarantee their highest quality. Pure Fiji products are sold in the exclusive spas around the world.
In March 2020, when the worldwide pandemic hit, Pure Fiji had to pivot their business model to create an e-commerce store and sell their products online as most of the spas they sold their products in were shut down.
They came to D2 Branding and started a digital marketing campaign in the United States, New Zealand and Australia. In 2020, the D2 digital team executed an amazing Facebook + Instagram ad campaign resulting in over $500,000 return on their marketing budget.
Results: Total Sales Value: $519,538 | ROAS 8.8x | Total Purchases: 6,262