Simply the best pizza, franchisor, and family company! When BJ and Becky Dumond opened their first Simple Simon’s Pizza location in Sand Springs, Oklahoma, in 1987, they didn’t know a lot about operating their own business. But they did know one thing: they wanted to work together. Over 35 years later, the Dumond family is still working together in the pizza business as the owners of Simple Simon’s Pizza.
The goal was to build an email list, create engagement and bring people into the business. We created two campaigns promoting amazing giveaways “Free Pizza for a Year”, and a “35th Anniversary Franchise Give Away”. These two campaigns successfully brought customers to the location as well as building a list they could market to for future promotions.
Franchise Give Away
Results: Leads: 1,251, Reach: 100,256, Impressions: 364,439,
Free Pizza For A Year
Results: Leads: 997, Reach: 42,614 Impressions: 133,950,