Sophia Lefler wanted to create a personal brand to highlight her golf career. Her goal is to play golf at the next level in college so she wanted a place to highlight everything she has done so far.
Sophia was coached on creating a personal brand to grow her exposure for college scholarship opportunities and sponsorships. Due to a decision by the U.S. Supreme Court, college athletes are now able to profit off of their name, image and likeness.
The Sophia Lefler logo’s design is based on a classic monogram using her initials SL and adding a signature using a custom font. The design of the logo is meant to convey sophistication and femininity. Variations of the logo were created to be used for different applications with the signature and the monogram isolated. We also created a single color option that can easily be used as a stamp on a golf ball or embroidery on a golf bag.
WEBSITE | www.sophialefler.com
We wanted to portray a fun youthful feel on the website while also allowing Sophia’s information to be clearly presented to potential sponsors about tournaments, stats and her experience.
We created a unique take on her bio as a letter to herself and Sophia’s photoshoot really allows her personality to shine on the website. Her social media feed was pulled in on a number of pages so she can instantly update the site with images from tournaments and other events, and allow fans to follow her.