Diversity, equity and inclusion should be the heartbeat that drives every organization’s growth. Throughout Nona Lee’s life, she encountered all kinds of racism, discrimination and resistance but she still achieved high honors in sports and academics and worked hard to climb ladders and smash obstacles in her way. Nona is deeply committed to meeting leaders, teams and organizations where they are and helping them evaluate their current practices and culture in order to effect positive and TRUE change with respect to diversity, equity and inclusion. Nona is a DEI expert, speaker, consultant and trainer.
Truth DEI participated in D2’s year-long personal branding coaching program that included coming up with the branding, name, tagline, concept, avatar, speaking platform, online consulting program for corporations and teams, marketing and sales plan. Nona Lee shares the truth about diversity, equity and inclusion in her own life and is on a mission to improve company and team cultures all around the world.
WEBSITE | www.truthdei.com
Truth DEI website’s goal is to brand Nona Lee as the expert in DEI consulting, share testimonials, speaking topics and a call to action inviting corporations, teams and leaders to take a free assessment to see where their truth and commitment is in regards to DEI.
The truth DEI logo was developed to portray strength and action for this important business service. Colors are bright and fonts are modern, clean and easy to read – creating a logo that feels solid and trust worthy. This text based logo clearly represents what truth DEI consulting’s mission is by using words, color and small shapes to convey the essence of the brand. A subtle arrow shape was added to the “t” in truth and repeated throughout the brand marketing, to represent forward movement and motivate people to take action. A bright red was used to inspire and highlight the idea of finding truth which is the theme throughout Nona’s speaking and her personal story.
BRAND MARKETING MATERIALS
D2 created business cards, letterhead and a speaking sales sheet to highlight Nona’s expertise speaking on diversity, equity and inclusion along with featuring many testimonials. D2 also created a consulting sales sheet that includes Nona’s DEI six-step consulting process. Additionally, a branded PowerPoint presentation was designed to be used during training sessions.
D2 created Facebook + Instagram pages for Truth DEI to have a social media presence and start branding Nona Lee as the expert, educating the public and building a community around diversity, equity and inclusion by posting 3x a week with professional copywriting and graphic design.