Reading up on the latest marketing trends is one of my favorite things to do. Things change so quickly in the digital space — it’s fascinating to me to see what’s working and what’s fading out as quickly as it came.
Since not everyone has time to read up on all the latest marketing trends, I came up with a list of some of the biggest trends I’m seeing in 2023 so far. Remember: The goal isn’t to implement all of these trends, but choose one or two that make sense for your Tulsa business.
At this present moment, TikTok is continuing to dominate and evolve. Many brands continue to add TikTok to their marketing mix. It’s a great way to give users a behind-the-scenes look at your company, reveal new products you’ve launched and engage with your followers. If you haven’t looked into TikTok for your business yet, now may be a good time — the space isn’t too saturated and you can get a ton of traction without spending a lot of money.
There are so many advances in technology that you don’t need to manually follow up with all of your potential clients, send email blasts or schedule your social media posts. Adding a CRM and marketing automation will save you so much time and money if done correctly. You need to be in constant communication with your potential buyers, but it’s expensive to hire a full-time staff to do it. If you’ve ever wondered how companies are constantly updating their social media pages, sending out e-newsletters and nurturing their leads? It’s likely that they’re using a CRM that’s doing the work for them. This is the only way to scale your business!
Creators are making content with brands through affiliate marketing
Online content creators are a great resource for bands to help them spread the word about their products or services. If you’re a smaller business, you can easily connect to small influencers or creators in your area. Anyone with a voice who fits your demographic is a great option to push your content.
Video is making its way into B to B marketing
You’ll see more and more video messaging on platforms like LinkedIn, with experts sharing advice and offering industry tips and tricks. LinkedIn isn’t nearly as crowded as other social media platforms when it comes to video.
Brands are developing online communities
I did this back in 2008 when I launched a niche website for moms and saw how quickly it could spread. We had over 100,000 moms visitng the website every month because it was a safe place where they could swap stories and share advice with other moms. If you can create an online community of likeminded people, you have a built-in audience to market to. Remember the goal is to develop the community, not just to sell products. You want people to engage with what you’re putting out there so they become loyal fans.
Content marketing is more important than ever
Offer content that offers tremendous value and isn’t just trying to sell. One of my favorite books by Gary Vaynerchuk is “Jab, Jab, Jab, Right Hook.” The book explains the process of giving value, value and more value to your audience before you ask them to buy into what you’re selling. Built up the rapport and establish yourself as a credible source who offers them value. Then, when they’re ready to do business, you’re the one you think of first.
Artificial intelligence is changing the marketing landscape
With AI, marketers can gain insights on their customers in real time, allowing them to understand their audiences better — what they need and where they’re looking for it. This empowers you to create better online experiences, improve business performance and built brand trust online.
Podcasting will continue to grow as thought leaders create intimate customer connections
The podcasting space is a great place to develop yourself as a niche expert and get your message out to the world for very little cost. Plus, podcasts can easily be turned into short clips for TikTok, Instagram or YouTube Shorts, giving you more content to post on social media.
Social issues campaigns will continue to be important for brands
50% of Gen Z say that they want companies to take stances of social issues like climate change, LGBTQ+ issues and racial justice. Figure out ways that your business can become an ally to the causes you care about.
Conversational marketing will become more important
Shoppers often want to engage with people in real time. A great example of this is chat bots on websites helping people 24/7 when they’re browsing their products.
These are just some of the latest marketing trends you’ll keep seeing in 2023. The goal isn’t to implement every single one of these, but to pick a couple that can help you achieve your goals.