Small businesses are no longer limited to traditional print and digital advertising in order to grow and scale. With the advent of social media platforms such as Facebook, Instagram, Twitter, and Pinterest, social media marketing has become more popular and commonplace than ever. When you plan to launch a new social media marketing strategy for your small business, there are a few tips and tricks to keep in mind along the way.
The Importance of Branding on Social Media
One of the key factors of social media marketing to keep in mind is that branding is key to creating a massive online presence for any type of business or brand. Social media marketing is an effective tool to build a brand’s online presence, even if you are launching a start-up or a small local business for the very first time. When you begin creating social media pages for your small business, it is important to implement logos and color schemes that are relevant to your official website or how you want your brand represented. Register social media pages for your small business using the same username to avoid confusing potential followers when they discover your presence online.
Learn About Your Target Audience and Demographics
Use services such as Google Analytics or Facebook to learn more about your followers to better serve them with relevant updates, ads, and promotions. When you have a clear understanding of the age, location, and even various interests your followers have it is much easier to deliver content that truly resonates. Track ad campaigns you launch using Facebook to learn more about which types of advertisements work best using A/B testing. Implement copy, messaging, and imagery that varies with each ad you launch to discover which methods of communication work best with your audience.
Consistency is Key When Using Social Media
Without consistency in posts and updates, social media marketing becomes increasingly difficult. Create a posting schedule with any social media pages you have created for your brand. Use a digital posting schedule to automatically share updates across multiple social networking platforms simultaneously to keep all of your followers and loyal customers genuinely interested in what you have to say along with new product and service releases. Skipping days, weeks, and even months at a time between updates is one of the quickest ways to lose the interest of your followers.
Professional Graphics and Photography Matter
Social media marketing is much more than simply sharing news, updates, and discounts using various online platforms. In order to catch the eye of new users while captivating your followers, the use of professional graphics and photography is a must. Professional graphics and other imagery draw attention to your posts whether a follower is viewing your brand in their feed or if you have launched a new social media marketing campaign using sponsored posts.
Brands who do not implement professional graphics and photography and instead opt for low-quality designs are much less likely to expand their online reach while gaining the trust of new users and potential customers.
Launch Promotions and Giveaways to Boost Followers
Launch promotions, discounts, and giveaways using your brand’s social media pages to build a sense of community while increasing engagement with all of your followers and fans. Host promotions such as contests or giveaways to encourage users to share your page and posts with their own followers, providing you with instant free exposure and advertising. Require users to comment, share, or add submissions to your page in order to qualify for prizes such as free products and services or discounts and gift cards you have to offer. Share new giveaways and contests frequently. Get creative with promotions during holidays and times of the year which are most important to your users.
Remain actively involved and engaged with your followers to maintain their interest and to increase the chances of having your brand and its page shared with new potential followers.
Launching a successful social media marketing campaign is a way to maximize your online reach while also remaining relevant in any market or industry you represent. With the right social media marketing techniques, outperform your competition while solidifying your place among followers and prospective customers of yours online.
For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.
Learn more about how D2 Branding marketing agency in Tulsa, Oklahoma can help your business grow!