What is Freedom to You?

The biggest reason why my clients want to start their own businesses is to have freedom. Usually, they want two types of freedom: the freedom to work whenever they want to work, and the financial freedom to make as much money as they can.

Entrepreneurial freedom is about so much more than just working for yourself. It’s about being the master of your own destiny and directly reaping the rewards of your hard work. When you achieve entrepreneurial freedom, everything you earn is a direct result of the work you put in to make it happen, and nothing is more satisfying than that.

If you successfully start your own business, you are on your way to achieving true freedom.

Here are the Four Freedoms that motivate the entrepreneurs I work with: 

The First Freedom — Freedom with Time 

You want the time you spend at work to be spent doing what you really enjoy. You also want the freedom to spend time not working, too, so you can live a full life, pour into your friends and family, and pursue hobbies that interest you. As a busy working mom, there’s nothing more precious to me than time. As an entrepreneur, I’ve been able to achieve the freedom I need to be with my family, travel with those I love, and take care of myself.

The Second Freedom – Freedom with Money 

When you’re an entrepreneur, you don’t have a set salary — it’s totally up to you! You’re not waiting for a 3% raise from your boss every year; instead, your raise is based on how much you work and the hours you’re willing to put in. There’s no cap on your salary because the sky’s the limit. As an entrepreneur, there’s really no limit to the amount of money you can make each year because it truly ties into the effort you put forth — and that’s true freedom!

The Third Freedom – Freedom with Relationships 

Do you only like working with a certain type of client? Then do it! As an entrepreneur, you don’t really have to work with anyone you don’t want to work with.

Is someone on your team making your work more difficult? Get rid of them! You get to choose who you want to work with every day. When you’re the boss, you get to be very selective with who you bring into the fold. I always choose my new team members on their personalities — are they fun? Will they get along well with others?

I remember the day I decided I only wanted to coach high-performing CEOs and entrepreneurs. I found that I was such a better coach when I was working with someone who had a highly motivated mentality and a strong work ethic. We’d mesh together so well and the results would come quickly because they genuinely listened to my advice and took action. As an entrepreneur, I had the freedom to choose which professional coaching relationships I wanted to make, and I chose to only seek out people who were highly driven like I am. True freedom working only with the people you want to work with!

The Fourth Freedom – Freedom of Purpose 

Entrepreneurs are the biggest contributors of money, opportunity and capability to communities all over the world, in every industry. How amazing is that?

There’s no better feeling than waking up every day feeling like you’re fulfilling your purpose in life. We’re all born with different skills, we all obtain knowledge over the years, and we’re all an expert in one trade or another. Imagine if you could take all of your skills, knowledge and expertise and share it with the world? You could solve a problem other people are having by teaching them what you already know. That’s what having a purpose is — you’re not just making money, you’re making a difference in the lives of others.

I decided to go into marketing because I knew it could make a difference in someone’s life. I’ve had clients who could take their spouses on trips for the first time, send their kids to private school, put money away for college and save money for retirement — all because they created financial freedom in their business that started with powerful marketing.

Freedom is waking up, doing what you love every day, and making a massive impact on your community while doing it.

What does freedom look like to you? You have to decide this before you launch a business. I always ask my clients to tell me their vision for their life before they start working with me. They lay out their exact game plan of how many hours they want to work per week and how much money they want to make each month. Then, we create a plan that fits into their lifestyle and gives them the freedom to live the life they want!

When you have entrepreneurial freedom, you have: 

  • Freedom from a boss telling you what to do.
  • Freedom from clocking in from 8 am to 5 pm daily.
  • Freedom to make the decisions you want to make with your business and pivot quickly when needed.
  • Freedom to only work with people you like.
  • Freedom to make as much money as you desire.
Deedra Determan, Founder

Deedra Determan started her career working in television for one of the top media companies in the country and later became a marketing consultant in the television industry.

Determan went on to launch a niche website for moms in her local market with over 100,000 moms visiting the website each month using the power of Facebook. After one year from launching, Determan sold the website to Oklahoma Media Company, Griffin Communications. Determan went on to launch a digital marketing agency, D2 Branding – Tulsa SEO, Marketing, and Website Design that was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur360.

Determan is the host of the Do It My Way Podcast Show, empowering women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear. Determan coaches these women on how to create a personal brand so they can live a life of financial freedom, working when they want to work and making the money they want to make!