Advantages of Using a Digital Marketing Agency

If you are a business owner in Tulsa, Oklahoma and are interested in how to boost your visibility, drive traffic to your website, receive more leads and receive a return on your investment, contact D2 Branding in Tulsa today for a free consultation and free quote.

The Advantages of Using a Digital Marketing Agency

In today’s digital age, businesses of all sizes are recognizing the importance of having a strong online presence. Digital marketing in Tulsa has become an essential part of any marketing strategy, allowing businesses to reach their target audience, drive brand awareness, generate leads, and ultimately increase revenue. However, Tulsa businesses often face the decision of whether to hire a digital marketing agency or handle their digital marketing efforts in-house. While some businesses may opt for doing the work on their own, there are several compelling advantages to hiring a digital marketing agency.

1: Expertise and Experience:

One of the primary advantages of hiring a digital marketing agency is their expertise and experience in the field. Digital marketing agencies are made up of professionals who are well-versed in various digital marketing techniques, strategies, and tools. They stay up-to-date with the latest industry trends and best practices, and they have the necessary skills and knowledge to develop and execute effective digital marketing campaigns. This expertise and experience can save businesses valuable time and resources, as digital marketing agencies can quickly identify what strategies will work best for a particular business and implement them accordingly. At D2 Branding in Tulsa, we have been doing digital marketing for over 10 years and have experts in every area including search engine optimization, Google ad words, Facebook, Instagram, TikTok advertising, video production, photography, website design, graphic design, social media content posting and content creation! As a small business owner or even a larger company, it is difficult to have experts on staff in every area. It is more cost effective to hire an expert.

For example, a small e-commerce business decided to hire D2 Branding in Tulsa to help them increase their online sales. D2 conducted a thorough analysis of the business’s current digital marketing efforts, including their website, social media accounts, and search engine optimization (SEO) strategy. We then recommended a comprehensive digital marketing strategy that included website redesign, social media advertising, and SEO optimization. Over the course of six months, the company saw a significant increase in their online sales by 45%, and their website traffic increased by 60%, demonstrating the expertise and experience of the D2 Branding of Tulsa’s digital marketing experts in driving tangible results.

2: Cost-Effective:

Another advantage of hiring a digital marketing agency is that it can be more cost-effective compared to hiring an in-house digital marketing team. Building an in-house digital marketing team requires hiring and training employees, providing benefits, and investing in digital marketing tools and technologies. These costs can quickly add up and become a significant financial burden for businesses, especially small and medium-sized enterprises (SMEs). On the other hand, hiring a digital marketing agency allows businesses to access a team of professionals with diverse skills and expertise without incurring the overhead costs associated with hiring and maintaining an in-house team.

A start-up technology company, decided to outsource their digital marketing efforts to D2 Branding in Tulsa to save costs. D2 Branding of Tulsa created and implemented a comprehensive digital marketing strategy for them including content creation, social media management, and Google ad words (PPC) advertising. As a result, they were able to generate a significant increase in website traffic and leads, leading to a 35% increase in sales revenue. The cost-effective approach of hiring D2 Branding of Tulsa, a digital marketing agency, allowed the tech company to achieve their marketing goals without incurring the costs of building and maintaining an in-house team.

3: Access to Advanced Tools and Technologies:

Digital marketing agencies have access to a wide range of advanced tools and technologies that can help businesses optimize their digital marketing efforts. These tools can include keyword research tools, social media management platforms, analytics and reporting tools, SEO optimization tools, and email marketing platforms, among others. These tools can be expensive to purchase and maintain for an individual business, but digital marketing agencies typically have subscriptions or access to these tools as part of their service offerings. Leveraging these advanced tools and technologies can enable businesses to gain insights into their digital marketing performance, track key metrics, and optimize their campaigns for better results.

A medium-sized B2B (business-to-business) company, hired D2 Branding, a Tulsa digital marketing agency, to improve their online visibility and lead generation efforts. D2 Branding of Tulsa utilized advanced SEO optimization tools to conduct in-depth keyword research and optimize the company’s website to see if they were Google compliant, meaning there were no errors on the backend of the website preventing Google from finding them. The SEO audit showed that they had significant errors on the website that needed to be fixed before Google would crawl the site for the key terms. After cleaning up all of the errors and launching an SEO campaign, the company was able to get consistent leads coming in from the Google searches and increased their monthly revenue by 23%.

Another advantage of using a digital marketing agency like D2 Branding of Tulsa is to create a strategic digital plan based on the company’s goals and budget. If someone has a smaller budget, then Facebook, Instagram or TikTok ads are a better option to get leads. Digital marketing can be done in phases and doesn’t have to all be launched at once. For example, D2 Branding of Tulsa often starts with social media content posting first to give the client presence online before launching an ad campaign. This helps to increase their brand awareness and following online. D2 Branding of Tulsa also helps the client come up with a “hook” before they launch the digital advertising campaign. People have to be given a reason to stop scrolling and engage with the ad and eventually react. Research says it takes 7-11 times on average for an ad to get in front of someone to get them to react! This is done through retargeting campaigns where D2 Branding uses technology that follows the potential client online wherever they go. Retargeting is an effective tool in converting leads in a digital marketing campaign.

If you are thinking of launching a digital marketing campaign, but aren’t sure where to start, reach out to the experts at D2 Branding of Tulsa today!

Deedra Determan, Founder

Deedra Determan started her career working in television for one of the top media companies in the country and later became a marketing consultant in the television industry.

Determan went on to launch a niche website for moms in her local market with over 100,000 moms visiting the website each month using the power of Facebook. After one year from launching, Determan sold the website to Oklahoma Media Company, Griffin Communications. Determan went on to launch a digital marketing agency, D2 Branding – Tulsa SEO, Marketing, and Website Design that was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur360.

Determan is the host of the Do It My Way Podcast Show, empowering women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear. Determan coaches these women on how to create a personal brand so they can live a life of financial freedom, working when they want to work and making the money they want to make!