Website Design Basics and Best Practices

If you’re ready to take the next step in your business and create an effective website, then you will want to ensure that your site follows some basic web design principles. This will help it rank higher on search engines, generate more traffic and grow your brand. In this article, we’ll cover the basics of website design, including mobile-friendly themes and easy navigation, so you can start creating a better-looking site today.

Here is everything you need to know about website design and web practices.

Why Your Brand Is Important

Branding is an integral part of any business. It helps you build trust and confidence, create an emotional connection with your customers, and stay focused on your company’s vision.

1. Helps You Build Trust and Confidence

Branding helps build trust and confidence in your product or service. It’s essential to identify what makes your company different from others, and one way of doing that is through branding. By creating a consistent brand identity, you’ll be able to convey better what sets you apart from the competition.

Brand loyalty comes from customers being able to recognize a brand instantly and associate it with positive experiences and emotions. Businesses need an identifiable logo or slogan that can be used consistently across all platforms, from signage at trade shows, websites, social media profiles, and more.

2. Helps You Build Emotional Connection With Customers

Through branding, you can strategically communicate essential points to your potential customers. For instance, as you enhance your website design you can design a slogan highlighting their pain and how you intend to solve them.

Customers tend to connect emotionally to bodies trying to answer their questions and solve problems. Thus, you must consider working on your brand and making it stand out.

3. Helps You Stay Focused

Branding helps you stay focused on your goals. When you know who you are and what your brand stands for, it’s easier to stay consistent in your messaging and on track with your business. It also helps avoid getting distracted by other things or people, whether good or bad. In short, branding keeps you on track.

How To Improve Your Website Visibility

If you have a website, you likely want people to visit it. If your goal is to increase your site’s visitors, then you need to know how search engines work. Here is how you can improve your website visibility.

1. Start with keyword research

If you want to improve your website visibility, you first have to start with keyword research. Keywords are the words people use when they search for something online. These words can be single words or phrases. For example, “organic baby food” or “baby food organic.”

2. Focus on your audience

To ensure that you’re providing the right information to the people who visit your site, it’s essential to know who those people are and why they’re visiting in the first place. To do this, you need to figure out what problem or issue your product or service solves for them and their motivation for coming to your site. This is one of the best website design practices you must never undermine.

You can get answers by doing some primary market research. Ask for feedback from customers and potential customers about their needs and desires. Survey websites that offer similar products or services. Also, conduct user interviews, either through email surveys or face-to-face meetings.

3. Use a sitemap.xml file

A sitemap.xml file is a list of all the pages on your website, both internal and external links. It helps search engines identify new and updated content on your site to crawl it more efficiently.

There are two ways to create a sitemap. You can do it manually or with a tool like Google Search Console or Bing Webmaster Tools. These tools will export the data from their databases into an XML format for you to upload.

4. Use descriptive URLs

Descriptive URLs are more user-friendly for your website visitors and search engines alike. They’re great for your website design when you want to stand out from the competition. They make it easier for Google and other search engines to find content on your website because the URL includes relevant keywords related to the page’s topic.

5. Optimize your images

Optimizing your images is a great way to improve your website’s performance and user experience. When it comes to optimizing images, there are a few simple best practices. The first thing you want to do is make sure you’re using the right file format for each image on your site. For example, don’t use .jpeg files for logos or graphics as they’re typically too large and can cause issues with load speed and page weight when misused. Instead, consider using .png files or .gifs if you need transparency in an image.

flat design illustration concept for website development. concept for web banner and promotional material.

Website Design Best Practices

When you visit a website, it should be easy to navigate and read. You want visitors to understand what your company does and feel comfortable trusting you with their money.

Here are some of the best website design tips to keep in mind:

1. Typography should be easy to read and skim

When working on your website design, the first thing to consider when choosing a font for your website is how it will be used. Are you going to use it in headlines, captions, or body text? What size and weight should you choose?

For example, sans serif fonts are best used for body text and headings but not headlines because they don’t have those little flourishes that add character to the typeface. Serif fonts are more readable than sans serifs at small sizes, so they’re usually a better choice for captions and subheaders amid website design.

On the other hand, a bold weight of an otherwise thin font is excellent for big headlines with limited space. You can fit as much information into one line as possible without sacrificing readability or legibility, thereby making your website design stand out.

2. Pick the best color scheme for your brand

Colors are a powerful tool for conveying the mood of your brand and presenting information, so it’s crucial to pick the right palette. The best website design color schemes use only two or three colors, each complementing the others in some way.

If you’re using more than three colors on your website design, consider using one as an accent color. For example, a dark red on a dark blue background will lend visual interest without affecting readability too much. In general, choose colors that are complementary or analogous.

3. Break up text using whitespace

Whitespace, or the amount of space on your website design, can be used to add visual interest to your content. It can also help break up text into smaller chunks that are easier to read and digest. That’s why spacing between letters is so important.

In addition to improving readability, white space can enhance overall website design by allowing users to pause between content sections rather than feeling bombarded. This helps make websites easier for users with cognitive disabilities such as dyslexia and ADHD, who may struggle when skimming long blocks of text.

4. Integrate texture to highlight personality and depth

It’s important to note that texture is not necessarily a must-have for your website design. You can still have an effective website without it, but it is one of the easiest ways to add personality and depth to your designs.

If you use texture in your design, you need to ensure that it doesn’t distract from the content. The best way to do this is with white space around essential elements like buttons or text boxes, so they stand out against their background rather than fading into them.

5. Add images to inform and engage readers

Images are an important part of any website, and you can use them to communicate with your audience in various ways. You can use images to inform readers about your business or products so they know what they’re getting into before they sign up for anything. You can also use images to engage readers, which will help you keep their attention on the page and encourage them to stay longer, even if it’s just for fun.

6. Make sure your CTAs stand out

The best way to ensure that users can find and click on your call-to-action is to differentiate it from the rest of the page. One way to do this is by providing a CTA button that is a different color than other elements on the page. So don’t forget to add it to your website design.

This can also help improve its legibility against certain backgrounds or colors. In addition, don’t be afraid to make your CTA large. After all, it’s not called the “biggest button” for nothing. Finally, location matters. Place calls-to-action in areas where they can easily be found and clicked on by users while they are scanning through content.

7. Limit the options you give to users

You should only offer a limited number of options for users to choose from, as too many can overwhelm them and cause them to make less-informed decisions than they would like. This can be especially true if some choices are hidden behind menus or links that are not easily visible on your website.

When you limit the number of things people have to choose from, they’re more likely to pick something that feels right without spending too much time deliberating over their decision. It also makes it easier for them because there won’t be so many choices that they’ll get confused about which one is right for them or, even worse, end up forgetting what they were looking at in the first place.

SEO - Search Engine Optimization Graphic

Is SEO Good For Your Website?

SEO stands for “search engine optimization”, and can be merged with an excellent website design. It’s the process of getting your website to appear higher on a search engine result page (SERP) than other websites competing for the same keywords. With so many people using social media and online services to get their information, your website must be found when someone searches for something related to your offer. Here is why SEO is important for your website;

1. Increase Traffic

With SEO and outstanding website design, you’re going to see an increase in traffic to your website. This will come from both organic search and direct referral, which means you’ll get more people finding you on Google, social media websites, blogs, and other places.

The more people who visit your site, the more likely they will buy something from you or contact you with questions about what you offer. An SEO strategy helps drive quality leads for business owners in various industries. These include restaurants looking for new customers through Yelp reviews to insurance agents hoping for referrals from past clients on LinkedIn.

2. Better Conversion Rate

Besides a website design, a high conversion rate is something that every business strives for. It’s the ultimate measure of a website’s effectiveness and can also gauge how well your SEO strategy works. A reasonable conversion rate means that more people are visiting your website, which in turn means that you may see an increase in the number of people who buy from you, subscribe to your newsletter, or contact you with questions about your products or services.

Conversion rates vary widely depending on the industry and even within different industries. But overall, they tend to be higher when it comes to online purchases than offline ones. According to Bizrate Insights research, 79% of customers prefer shopping online over brick-and-mortar stores because they’re more convenient. Moreover, 96% believe that an easy-to-navigate interface makes them more likely to place an order.

3. Builds Brand Awareness

SEO increases brand awareness for your business by ensuring that people find you when they search for products or services related to yours. As a result, you will be able to stay top-of-mind with customers, who are more likely to buy from a company they know than one unfamiliar. Also, remember that people who don’t know about your company may discover it through search engines and become new customers.


Website design is a complex process that requires careful thought and planning. Designers must consider their sites’ overall look and feel, including how text is presented, color choices, and images used. Many websites today use white space, meaning there is less clutter on the page. Text that appears in large blocks will help users quickly scan through information without having to hunt for small details like links or buttons.

Deedra Determan, Founder

Deedra Determan started her career working in television for one of the top media companies in the country and later became a marketing consultant in the television industry.

Determan went on to launch a niche website for moms in her local market with over 100,000 moms visiting the website each month using the power of Facebook. After one year from launching, Determan sold the website to Oklahoma Media Company, Griffin Communications. Determan went on to launch a digital marketing agency, D2 Branding – Tulsa SEO, Marketing, and Website Design that was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur360.

Determan is the host of the Do It My Way Podcast Show, empowering women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear. Determan coaches these women on how to create a personal brand so they can live a life of financial freedom, working when they want to work and making the money they want to make!