D2 Branding Blog: Digital Marketing & Branding Resources

Customers Buy for Pain or Pleasure

Customers Buy for Pain or Pleasure

There are two things you can offer people to make them buy your product or service: Getting them out of pain, or bringing them pleasure. First, let’s talk about pain. Think of the weight loss...

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Coming Up With Your Brand Name

Coming Up With Your Brand Name

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household...

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Are You a Present Leader?

Are You a Present Leader?

How present are you in your day-to-day interactions? It’s easy to let distractions (both online and offline) prevent us from being fully present in the moment. When we’re not present, we can’t give...

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Five Questions to Ask Your Team

Five Questions to Ask Your Team

As a CEO or business owner, sometimes you might be so busy growing your business that you forget to check in with your key team members to see how they’re doing or what they need. They might be...

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