How to Enhance Your Personal Branding Through Compelling Visual Content

Dec 1, 2023 | Branding

Creating a strong personal brand is not always straightforward, especially if you don’t have previous experience in the field. We know you want to stand out, impact, and connect with your audience, but how do you do it effectively? One key strategy lies in...

Customers Buy for Pain or Pleasure

Jun 9, 2023 | Branding

There are two things you can offer people to make them buy your product or service: Getting them out of pain, or bringing them pleasure. First, let’s talk about pain. Think of the weight loss industry — they’re playing off of pain. It’s painful to feel unhealthy and...

Coming Up With Your Brand Name

Jun 9, 2023 | Branding

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you some money! That is a lot to ask from a brand name!...

Increase Your Profit with Customer Testimonials

Jun 24, 2022 | Branding, Marketing

Have you ever been chatting with your girlfriends about your favorite brand of makeup or the most comfortable workout shoes you just bought? Notice what they do after — they immediately go online and check it out for themselves! After all, customer reviews are the...

What Do I Post on My Social Media?

Jun 22, 2022 | Branding, Marketing

People from companies I coach often ask me, “What do I post on my social media?”  It’s difficult to create content every day that’s relevant to your customers. But, here’s the first thing I would do: Make a content calendar of holidays, special events and promotions...

Steps to Live a Happy Life

May 31, 2022 | Branding, Marketing

Do you remember when you were a child and the most minor things made you happy?  Any time my niece visits us, it’s always great to see her discovering happiness in the simplest things in life. She reminds me of how important it is to be happy and grateful in life. If...