Branding goes way beyond a logo or graphic
When you think about your brand, you really want to think about your entire customer experience.
The goal of the Pacesetter brand development was to take a 23 year old company and modernize the brand. From a new logo and website to professional video production, the company is set to promote their business and get new leads!
When you think of a company’s brand, you usually think of their name, logo, and a symbol or design that identifies the company.
However, branding goes way beyond logos and graphics. When you think about your brand, you really want to consider the entire customer experience. This includes everything from your logo, to your website design and content, to your brand voice on social media, and even the way you answer the phone. All of these things contribute to the way your customers feel when they interact with you, your team, and your brand!
You have to be memorable and distinguish yourself from your competition!
What makes you different? What makes you the best choice? Your brand is a true representation of who you are and how you wish to be perceived by the public.
It is so important to be aware of your brand experience and have a strategic plan for how you operate. From the first time a potential customer comes in contact with your team, all the way through the delivery of your product or service, the brand experience needs to be consistent. Brand consistency spans from lead generation (the way you design your ads); to lead nurture (how your sales staff responds to the leads); to delivery of your product or service (the on-boarding process the customer experiences after the sale); to retention/upsell (how you retain your customers and upsell them to other products and services).
It is also important for your brand to be consistent across all platforms, including your website, social media platforms, advertising, marketing materials; down to the way your employees construct their emails and answer the phone! The best brands create an emotional connection with their customers, which creates brand loyalty. Once you establish brand loyalty, your revenue will explode! The possibilities are endless!
People don’t have relationships with products, they are loyal to brands. At D2 Branding, we go beyond just creating logos, websites, videos and social media and marketing materials. We help you create an unforgettable brand that will set you apart from your competitors, ensure amazing customer experiences, and make you money along the way!