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Why Lululemon’s “Like New” Program is Brilliant Marketing
I love to see brilliant marketing at work, especially when it’s an industry leader taking a new approach. Lululemon just announced they’re launching their “Like New” program, where customers can trade in their old gear for store credit and feel good about contributing...
Creating Your Brand Story
One of the most important things you can do when launching your business is to create a brand story. A brand story takes your company a step further: Instead of just being a normal business like any other, you are presenting your organization as a company with depth,...
8 Ways to Market Without Spending Money
I know this topic seems a little taboo for the owner of a marketing company to be talking about, I mean all of us marketing types just want you to SPEND money, right? Marketing with no money would put agencies out of business right away! Well, I don’t think everyone...
Be the Queen of Confidence
The risk you regret most in life is the one you didn’t take! Why are some people so confident and others struggle to believe in themselves? It always amazes me because I will meet an entrepreneur who is crazy confident and hasn’t really done anything in business to...
Search Engine Optimization (SEO) Basics and Best Practices
Search Engine Optimization (SEO) involves the practice of enhancing both the quantity and quality of website traffic while exposing your brand through organic or non-paid results of search engines. Generally, it is necessary to be aware of what people might be...
Understanding the Importance of Search Engine Optimization
In order to build a successful business, website, or brand online, whether your business is in Tulsa, Oklahoma or anywhere else in the world, you must first understand the importance of marketing as well as SEO, or search engine optimization. Each time you browse a...
Seven Sure-Fire Ways to Boost Your Google SEO Rankings in 2021
The growing influence of social media sites may have caused some to wonder if the importance of search engine optimization is waning. The existence of paid ad programs for all of the major social media sites plus search ads on Google would only serve to strengthen...
Search Engine Optimization and Your 2021 Digital Marketing Mix
Understanding your consumers online journey is essential when planning your 2021 digital marketing mix. Out of necessity during the worldwide COVID pandemic, consumers turned to online resources more than ever before to meet all of their needs. From ordering...
10 Tips for Beating Your Competitors at SEO in 2020
Search engine optimization is known for being a never-ending process. This fact can annoy business owners who have a website that they need a constant flow of traffic from, and it can be a welcome relief for digital marketing agencies who sell their SEO services to...
10 Search Engine Optimization Tips and Trends for 2020
Search Engine Optimization (SEO) has long been an arduous process. It's filled with patience, content, page speed, backlinks, and tirelessly checking the competition and their place in the SERPs. At the end of the day, still about the same thing. The goal is to be...
