People often ask me, “Why would I hire a business coach?” or “When is the right time for me to hire a business coach?” 

My answer is always this: “You can’t afford NOT to have a business coach!”

Most successful entrepreneurs have a business coach or a mentor who has helped them along the way. This is because it’s impossible to be an expert in every area of your business, and an unbiased outside perspective can be very helpful when it comes to scaling your business and taking it to the next level.

Here are eight reasons why you should hire a business coach to ignite your brand and increase your profit:

1: There are probably areas in your business that need to change, but you might not be sure how to do it.

2: Coaches can see what you can’t see because they aren’t emotionally attached to your business and don’t work there every day. They can help you take a step back, see the bigger picture and be the visionary for your company.

3: Coaches help you focus and prioritize your business and your life. As entrepreneurs, we have a lot to juggle mentally, which can cause us to run around, going from meeting to meeting without a real plan in place. Coaches can help you map out your goals and create a plan of action to get you there.

4: A business coach can be a great source of accountability. As an entrepreneur, no one is holding you accountable to get things done because you’re the boss. Having an external point of accountability in the form of a coach can be a powerful tool to keep you on track.

5: Coaches help you go further, faster. They have the blueprint to get you where you need to go because they’ve actually done the work and have the experience. Instead of wasting 10 years trying to accomplish your goals, why not take a short-cut and have a coach guide you along the way? 

6: Coaches help you navigate the five key areas of business you need to succeed in: 

    • Lead generation – How are you getting leads each week? 
    • Lead nurture – How are you nurturing the leads to become buyers?
    • Conversion – How are you going to close the sale? 
    • Delivery – How good are you at delivering the product or service to the customer? 
    • Retention/Upsell – How good are you at retaining current clients and increasing their ‘cart value’? The easiest way to increase your revenue is to get current customers to buy more from you.

7: A business coach can be someone to vent to about things in the business that you can’t talk to your leadership team about. Maybe it’s a financial crisis or something personal happening in your life that’s affecting your work. As leaders and business owners, you can’t be the one that falls apart. You have to be strong for the group, so you need someone you can process different situations with and lean on in times of struggle. This also alleviates you going home and venting everything to your spouse, which could negatively affect hat relationship and your work-life balance. A coach lets you vent, process the information and come up with a plan to improve the situation.

8: A coach will open your mind to new habits and ideas. Coaches who have worked with hundreds of clients over the years can give you insight on strategies that worked with their other clients in different industries. This is one of the most valuable tools that a coach can give you.

Finding a coach who has achieved what you want to achieve in your career will help you fast track your way to success. When choosing a coach, I would steer clear of coaches who have not actually accomplished what you want to do with your business. Make sure you’re very aware of their background, accomplishments and credentials before deciding to be mentored by them. You want someone who can empathize with you and properly guide you on your journey.

I’ve worked with coaches over the years who opened my eyes to where I could improve on the operations side of my business. Often, this involved me taking a step back and delegating more tasks to my team. As entrepreneurs, we often think we’re the only ones who can get the job done, but this just isn’t true. It’s hard when you’re the one with the vision who built the business, but you have to step back and play the role of the visionary — the one who strategically plans for growth — rather than handling the day-to-day of the business. This approach will pay dividends for the growth of your business, and it’s one I didn’t implement until I consulted with a business coach I trusted.

If you’re thinking about hiring a business coach but aren’t sure if now is the time, I offer free, 15-minute consultations. Just click the ‘Get a quote!’ button on our website!

Deedra Determan, Founder

Deedra Determan started her career working in television for one of the top media companies in the country and later became a marketing consultant in the television industry.

Determan went on to launch a niche website for moms in her local market with over 100,000 moms visiting the website each month using the power of Facebook. After one year from launching, Determan sold the website to Oklahoma Media Company, Griffin Communications. Determan went on to launch a digital marketing agency, D2 Branding that was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur360.

Determan is the host of the Do It My Way Podcast Show, empowering women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear. Determan coaches these women on how to create a personal brand so they can live a life of financial freedom, working when they want to work and making the money they want to make!