Customers Buy for Pain or Pleasure

Jun 9, 2023 | Branding

There are two things you can offer people to make them buy your product or service: Getting them out of pain, or bringing them pleasure. First, let’s talk about pain. Think of the weight loss industry — they’re playing off of pain. It’s painful to feel unhealthy and...

Coming Up With Your Brand Name

Jun 9, 2023 | Branding

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you some money! That is a lot to ask from a brand name!...

Increase Your Profit with Customer Testimonials

Jun 24, 2022 | Branding, Marketing

Have you ever been chatting with your girlfriends about your favorite brand of makeup or the most comfortable workout shoes you just bought? Notice what they do after — they immediately go online and check it out for themselves! After all, customer reviews are the...

What Do I Post on My Social Media?

Jun 22, 2022 | Branding, Marketing

People from companies I coach often ask me, “What do I post on my social media?”  It’s difficult to create content every day that’s relevant to your customers. But, here’s the first thing I would do: Make a content calendar of holidays, special events and promotions...

Steps to Live a Happy Life

May 31, 2022 | Branding, Marketing

Do you remember when you were a child and the most minor things made you happy?  Any time my niece visits us, it’s always great to see her discovering happiness in the simplest things in life. She reminds me of how important it is to be happy and grateful in life. If...

How the Enneagram Can Help You Become a Better Leader

May 31, 2022 | Branding, Marketing

I’ve had so many people ask me what my Enneagram personality type is in the last few years. I had taken the DISC profile, which is similar, but the Enneagram seemed to go more in-depth on personality types, which fascinated me as I was reading mine. I had also...